Really think that you missed the mark with this promotional video. We live in Jaco and love the images of families on the beach, a busy Pastor Diaz, surfers, soccer games on the beach and couples enjoying the sunset. Seldom see bikini clad young ladies riding bikes on the beach. Who have you defined as your target audience? Love parts of the video, but think that your direction sexist and unnecessary when promoting Jaco.
Thanks Judy, appreciate the feedback but do disagree. This campaign is targeting a younger Costa Rican audience and is one of a series of videos highlighting that Jaco has become a very happening and fun place. Feel that it was tastefully done and not overdone with the girls at all. From a marketing standpoint can't imagine not promoting a beach to any demographic and not featuring a few girls in bikinis.
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